We’re very excited to be opening a pop up shop in Glasgow just in time for the festive season. We’re going to be taking over the whole of the famous Leiper Fine Art Gallery on West George Street in Glasgow for two months!
Posted on September 17 2016
Wear Eponymous is an official Scottish Fashion Awards 2016 nominee! We are up for the Best Scottish Retailer award and could not be more excited. It’s the 11th year for the Scottish Fashion Awards, and this year, the black tie ceremony will be on the 21st October in the UK's fashion capital, London.
Posted on August 26 2016
We’ve scoured back through this year’s fashion events, and looked at what our own designers are preparing for the new season to create the complete list of what to look out for this Autumn/Winter season from the UK’s fashion industry.
Posted on April 25 2016
We’ve made it through another winter and although we’re not hitting the summer sun quite yet, we’ve got enough designer treats to get us in the mood for an epic April. Joining us for their first in store event was Choucou, creators of the coolest hoods in town. The Chouchou takeover kicked off from 11am, Saturday 2nd April, Princes Square.
Posted on February 26 2016
It’s February which means it’s our birthday month - W.E. are officially 2 years old! When we see how far we’ve come in only 24 months it makes us so proud to have such a wonderful community of independent brands, supporters and fabulous customers connecting with us.
Posted on August 27 2015
Nothing is guaranteed to give us more of a fashion thrill than the launch of a new brand and this week its the turn of those clever creators of sophisticated waterproof outerwear, Protected Species.
Posted on August 15 2015
August is always one of our favourite months, with regular trips to The Edinburgh Fringe Festival (research purposes, we promise!) and the anticipation of the coming fashion season. So far, so good and we’ve blogged some of our favourite key trends emerging in the fall collections including Elizabeth Martin Tweed, Catherine Aitken and Nicci.n.
Posted on August 02 2015
It’s been our busiest July yet with our Princes Square event going down a treat with customers far and wide! What we love most about our popups is talking with customers old and new and it was a pleasure chatting with fans of some of featured brands and even some fans of us!
Posted on July 15 2015
In the week where we are preparing to open the doors of The Wardrobe once more (this time Princes Square Mall, situated on Glasgow’s Style Mile), our excitement has reach stratospheric levels as we are honoured to be nominated for retailer of the year in the 2015 Scottish Fashion Awards!
Posted on June 05 2015
We’re halfway through the year and June is gonna be a #WETreat for you if you follow us on social media!
We’re giving away a his ’n’ hers haul of tees and the following goodies to one lucky winner:
Posted on May 21 2015
Posted on May 06 2015
Some weeks are more hectic than others but W.E. think it takes the biscuit to squeeze a marathon campaign shoot in before a celebrity meet-up. We had an amazing day shooting the imminent Shapes of Things campaign with such a talented team (shout out to our makeup artists Bethany and Pamela) and are only weeks away from launching this super cool and quirky brand.
Posted on May 02 2015
Our year of givings rolls on with our May giveaway, firmly focused on looking and feeling your best. We always want you to be your own story and with our beauty haul, courtesy of Homespa Beauty, you're gonna be on your A-game in the coming summer months!
Posted on April 23 2015
We’ve been working away behind the scenes to bring you the nicci.n collection for the past few months and now it’s finally here! The 2014 collection flew off the shelves in our Glasgow Fort pop-up last Christmas, The Wardrobe (ahh, happy memories!) and now we can barely contain our excitement to share this glorious monochrome collection with you in it’s entirety.
Posted on April 08 2015
The clocks went forward and so did the juggernaut of giveaways here at Wear Eponymous. Our year of competitions continues with our April UK designer giveaway. From clothing and cushion designers to jewellery and millinery makers we’re here to promote all that is new and exciting in UK design talent and what better way to share how amazing we think they are than to offer you the chance to win a mystery prize package of our top picks!
Posted on April 03 2015
The W.E. year of giveaways continues with our April #WEMystery designer haul.
One luck winner will receive a prize package consisting of a selection of fashion, accessory and lifestyle gifts, created by our amazingly talented designers, and chosen by us especially for you!
Your prize package will have a value of minimum £100 and contain at least 3 items from our exclusive collections.
Posted on March 25 2015
For those of you who’ve been with us since day one you’ll know that we have an eclectic love of all things classic, iconic and sometimes rather obscure! Where better to find out what inspires us, what’s new in our shoot archives and all things W.E. love in the Wear Eponymous world than to follow us on Pinterest. You never know what you’ll see and we may well give you a cheeky follow back if we like the cut of your jib!
Posted on March 12 2015
As we welcome March (and some…sunshine?) we also have the pleasure of announcing the next competition in our year of giving and it’s one for every girl who likes to look cool, classic and, above all, fierce!
Enter our #WEFierce giveaway for your chance to win one of 15 classic black blazers, exclusively from Wear Eponymous. Perfect for adding some classic sophistication to a daytime look or to ramp up the £££s when you want to channel your designer vibe without breaking the bank.
Posted on February 27 2015
As you know, we are passionate about supporting new designers and emerging brands. As a valued supporter, you'll also know that when you talk, we listen and the word was loud and clear…you love products that are made in Britain. As we continue to source and select the cream of design talent, you’ll now be able to make your purchases with the addition of our new logo, alerting you to products created within the UK.
Posted on January 11 2015
Posted on October 31 2014
You may have noticed that we’ve been a tad busy recently. Not only have we introduced more fabulous designer talent to the site over the past few months but we have also been lucky enough to win another award, courtesy of Dragon’s Den Entrepreneurial legend, Mr Theo Paphitis!
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Welcome to Wear Eponymous – the forward thinking e-commerce platform dedicated to affordable luxury and championing emerging designers! What is in a name you may ask, or indeed what does it mean to be “eponymous?”
Derived from the Oxford dictionary definition of “of a person giving their name to something” we believe to “Wear Eponymous” is to become synonymous with style – so you wear the style, the trend does not wear you.